While I really dislike nearly all corporate lingo, (AKA Corporatese), tech and the ad world are changing so fast you cant help but speak in neologisms.
This article's not bad at teasing out real meaning from the knots of adlife.
They are missing one of my favorites though. Meme-jacking is a lot like news-jacking, but if done right, it's a lot more fun for your audience.
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