Tuesday, June 24, 2014

You on Woo Woo?!

Adobe's recent ad is hilarious.

It does a great job of satirizing the marketing panic that occurs when conventional and digital product owners chase the always shifting online populace, but it also does something else-- it supports Bevel creator Tristan Walker's recent statement that the African American "community is the most culturally influential demographic in the world."

When the corporate leader declares "we need an ethnically ambiguous Woo Woo mascot!" he does so as an acknowledgement that he wants to appeal to as wide an audience as possible.

While it's just a silly commercial, in this regard, it unfortunately mirrors all too well some of the places I've worked at. It begs the question-- Why not appeal to the same wide audience when it comes to hiring practices? Build a team that represents your target demo rather than picking up a tip while eaves-dropping on an elevator conversation or acting on unverifyable outside data. Bringing together diverse opinions nad life experience also allows companies to act on a key piece of advice from the most powerful corporate entity in the world: "[to]build the products that [they] want to use [them]selves."

It's not easy, but it's often worth it. Diversity of social class, of sexual orientation, culture,race, etc. could expose valuable opportunities that your competitors, stuck in the mud of 'sameness' could pass by.

Think about it.

No comments:

Post a Comment