Wednesday, May 14, 2014

Forrester: Mobile e-commerce is about to DOUBLE

We've known for some time that Mobile was the future. Today the WSJ brought us insights from Forrester's most recent report on mobile, and what it means for our wallets.

Highlights include:
  • Overall spending on mobile devices is numbered at $294 billion, or 9% of retail sales today 
  • Forrester expects it to hit $414 billion in 2018. 
  • Larger devices will make it easier to shop and help people buy more, which means that they're here to stay.
  • Retail locations are not going away.
That last bullet is the most important one. There's been some talk about how showrooming could cause the American retail experience will fall by the wayside. According to Forrester, that couldn't be farther from the truth.

The fact is that is that the smart phone isn't going away and no one's ever going to shame the user from pulling it out in a store. Retailers can take a page from traditional TV's page and focus on building a second screen experience for their patrons. Building that experience is tricky, but make no mistake-- adding the "smart factor" to your traditionally offline experience goes a long way. After all, when you get down to it, that's exactly what the sports wearables trend is.

But that's the stuff of a different post. To learn more about mobile's rising impact on retail and ecommerce, you can purchase the full report on Forrester's site.

No comments:

Post a Comment